Month: March 2021

Cannabis sativa also known as marijuana is an herbaceous plant mostly indigenous to Eastern Asia but now cultivated in most parts of the continent. The product of this plant has many uses. It is used as the source of industrial fiber, medicine, food, and some people also use it for religious and spiritual moods. Nowadays, cannabis strains are being sold worldwide. People use different types of cannabis strains depending on their preference and the purpose of use. If you are a cannabis strain user or an addict, here are the best cannabis compounds for you Van’s CannaKiss .  

Forbidden Fruit 

This delicious strain is made up of Tangie and Cherry pie strains. Of late this strain is among the best-selling because of its flavor. It has a lemony and fruity flavor which is liked by many. Its users like it because its effect is high, and it feels faster. Once it enters the system of the user, he/she will feel relaxed and the mood will improve. The THC level in this strain is very high. It ranges from 23% to 26% and this is why the user feels so happy after using the strain. 

Blue Dream 

It is among the most used cannabis strains worldwide. It is made up of more of Sativa and Haze X Blueberry. Though its effect is not as high as that of Forbidden Fruit, its effect is felt by its users. Immediately it gets into the system of the user, it causes relaxation, happiness and the user feel uplifted. The level of THC in this strain goes up to 24%. It relieves pain and stress caused by injuries. It is also beneficial to people with depression and other kinds of stress. 

Gelato   

It is a cross breed of Sunset Sherbet and Thin Mint Girl Scout Cookies. It is made up of 45% Sativa. Many people prefer this strain because they believe that it gives full satisfaction. Its aroma is another reason for many loving it. It has a citrus berry fruit aroma and the flavor of orange mixed with strawberries. Gelato makes the user feel calm, relaxed, and have peace of mind. It relieves stress, depression, fatigue, headache, and loss of appetite. 

Green Crack 

This is another cannabis product that has gained popularity. It is also known as Cush, and it gained its popularity mostly in the United States of America. Sativa dominated a high percentage of this strain. It has the aroma of sweet mango and citrus flavor. Like Gelato, it treats conditions like fatigue, loss of appetite, depression, and stress. 

Purple Haze 

It is made up of 15% Indica and 85% Sativa. It has the sweetness of berry and berry favor. It treats conditions like nausea, asthma, fatigue, depression, stress, and PTSD. 

Kush Mints 

This strain is made up of Animal Mints and Bubba Kush. It originated from the Seed Junky, also known for making strains for wedding cakes. It gives a minty taste with a coffee aroma in it. Its effect is felt faster, and the user feels calm and relaxed. 

The consensus 

The above are the most used cannabis strains worldwide, but this should not stop the users from trying other cannabis compounds since people differ in taste and preferences. 

Cannabis and its related products have been for a long time considered illegal by many countries and thus its use has been minimal. However, recent discoveries on its medicinal value and ‘unlawful’ huge revenues have made governments to lift the ban albeit with some restrictions. To curb abuse of cannabis, governments have allowed creations of cannabis dispensaries to allow people to acquire the products for either recreational or medicinal purposes. To sustain such dispensaries, strategic marketing designs are essential. Such strategies may include: 

Attraction- for them to come, you must attract. Attraction thus forms the foundation of success of any business. Being a tightly regulated sector and further considered by many media properties as dangerous, this business finds advertising a great hurdle to overcome.  

Thanks to technology, this hurdle is overtaken by events. Customer attraction has gone digital and most businesses are making a kill out of it. Rightful use of search engines, social media, blogging, website creation and video display helps in directing clients to dispensaries. even though this comes at a fee (website creation and maintenance), the returns far much outweigh the initial cost. Good branding, relevant marketing content and excellent advertising display are key in making a greater cannabis dispensary. 

Occasionally, it is appropriate to venture into local marketing through spoken word as this may help in attracting the neighboring localities itno the dispensary.it further creates an opportunity to interact and engage the locals and get feedbacks about the products. 

Interaction – once you attract a client, it is an uphill task to engage such clients and here is where most businesses fail. Interaction is crucial in getting clients opinion about your products. Engaging clients in different platforms enable them to develop a sense of belonging and identify with a particular product. This can happen either digitally or physically. Blogs, social media, newsletters and event exhibitions are of essence in engaging. Through these, trust, loyalty and mutual respect is built between the clients and service providers. It also gives the dispensary opportunity to improve on the quality of their services and products. 

Retention– successful businesses always strive to have lifelong clients. They always reach out to their clients either publicly or privately through e-mails or cell phones. These communications may involve new products, new prices or offers to their special clients. With such special arrangements, clients will always feel at home with a particular dispensary. 

 Integrity is key in the long existence and success of any business. Being an arena full of government restrictions, intimidation and occasionally blackmails, it takes a lot of honesty and sincerity to thrive here. Through online reputation management and reviews, cannabis dispensaries should regularly participate in their evaluation of their brand reputation either digitally (social media, blog posts, spoken words or photos). Through this, they interact with clients, address their concerns and improve on the quality of services. They do damage control or prevention through this evaluation. 

Conclusion 

 Cannabis dispensary marketing is no kids play and just like marketing in other fields, it needs a lot of creativity and patience to overcome some hurdles.